Loilyn Coetzee

Creative Lead; Art Director & Senior Digital Designer

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Profile

Exceptional at seeing the bigger picture and visualising practical solutions and ideas for clients. Skilled with overseeing all visual and technical aspects of a project and offering strategic design and marketing solutions where needed.

Strong introverted leader with necessary human resource management skills to effectively oversee development and design processes by a team to satisfy the needs of clients.

Work Experience

Freelance Creative Director

Minimalis Agentskap | 2016 – Current

Educational Box Company, Africa20Twenty, Clarens ReTreat, Worldwide Conveyor, Lodge Afrique, Wikkelwurmpies Kleuterskool, Renewal Clinic, Digital CFO, Serfco Animal Feeds, Diep Gewortel In Afrika, Van Der Laan Versekering Makelaars.

During this time I had private clients and worked with the following agencies: Live Communications on Isuzu and FNB (CI, Branding, Layout, Event Activations), Prodigious Africa on FNB (Digital & Conceptual Design), Flume Communications ons various clients (Digital design, UX, Conceptual Design, Social Media, Campaign Concepts, Art Direction, Audio Visual and 2D animation, Campaign Executions, & Creative Direction). Superunion on Momentum account (CI design). Joe Public on the Cell C telecommunication account (Digital Design). Ogilvy on the Yum/KFC account (Digital Design and DSP roll outs). 

Senior Digital Designer

Flume Communications | 2015 – 2016

Flume, one of the fastest growing digital marketing and PR agency in the country. Worked on the entire process from concept to execution. Worked on brands such as Nedbank, Old Mutual, Club Med, Canon, Diesel, Caltex, Warner Music, Tsebo, Adcorp, Ascendis Health, Companjon.

Mid-Weight Designer

That’s it – Publicis Group | 2014 – 2015

That’s It forms a digital arm for the Publicis Africa Group. Specialising in Digital Marketing, Web and App Development. Conceptual design and strategy for various high end clients. Headed Art Direction on various projects. Clients included FNB brand, Tintswalo Group, Momentum.

Junior Designer

Eliance – Britehouse/Dimention Data | 2013 – 2014

Worked extensively on design for brands such as Chrysler SA (incl. brands such as Fiat, Alfa Romeo, Chrysler, Dodge, Jeep), Volkswagen, Lexus SA, Toyota SA, Mercedes Benz SA, Star Nissan Motor Group, The McCarthy Motor Group, Cecil Nurse, Ssangyong & Mahindra, Sandown Motors and Froggy Online

Education

Bachelor of Arts (Visual Communication)

The Open Window | 2010 – 2012

Specialising in film & television, communication design and space & installation design.

Certificate of Operations Management

University of Cape Town | 2015

Internal Processes and administrative practices, or as it’s more commonly known, Operations Management.

Language

Afrikaans – Native

English – Professional

Skillset

Adobe CC – XD, Illustrator, InDesign, Photoshop, After Effects, Premiere Pro, Dreamweaver.

Google Docs – Docs, Sheets, Slides

Microsoft – Office & 365

Wordpress – Elementor Developer