June 2021 Social Content for Jungle Vites. Project done while freelancing for Flume Communications. …
Category: Social Media Marketing
Wikkelwurmpies
Wikkelwurmpies is a pre-school in Heidelberg Gauteng.
I worked extensively with them through the pandemic on putting digital systems in place like online registrations and Covid protocols. During this time we developed a visual language by pulling illustraton assets from Envato Elements which we animated for social content. We worked very hard on the correct messaging during this time, and educating the parents. Our aim was to become a good and trusted local source of information in die Heidelberg area.
We worked on a “partnering” program where “friends” of the school paid to advertise on the digital platforms, and through this we got expert content to load onto the website to give us an advantage with SEO.
Through this structure the school was able to supplement their income during the pandemic.
Animations: Frederik Moller
Copywriting: Lauren Fidler
Design: Loilyn Coetzee …
Woelwater
Woelwater/Wackybox is an educational subscription box.
I worked mainly on the visual language and implementation of various design elements. We did professional photography and product shots. I planned the user journeys and we ultimately built a website that was tailored to the needs of the parents in the various stages of their child’s development.
The site is split into an Afrikaans and an English version, and then the imagery and messaging is different for each age group.
We did animation and video ads for social and helped with content planning and implementation on their social channels.
Their website is currently not trading as the company was bought over by an educational group that will be developing and distributing the subscriptions in 2023.
Photographer: Joalet Reyneke
Copywriter: Lauren Fidler
Animations: Frederik Moller
Design: Loilyn Coetzee …
Renewal Clinic
Creative direction for Dr. Sandra Carstens. We did a content first marketing strategy, I compiled a visual language for her brand (she supplied the logo). We executed a SEO driven website and we maintained the social channels for the first few months.
Copywriter: Lauren Fidler
Photographer: Joalet Reyneke
Make-Up: JM Beatus Make Up Artist
Junior Graphic Designer: Frederik Moller
Website Development: Carine Smit …
Serfco Animal Feeds
Rebrand for Serfco Animal Feeds. They wanted to place themselves in the market as a “natural” organic brand. We created an icon system to identify the different products, I also did suggestions for product packaging.
We ran their social media for the launch phase. Product Photographer: Joalet Reyneke
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Africa20twenty
Africa20twenty is an ethical organisation, heeding a higher calling to improve the lives of those in Africa through the restoration of sight. They are dedicated to quality cataract removal surgical service by a highly skilled inspired team to those who can never afford these specialised treatments. …